Stop Bleeding Acquisition Dollars

IN THIS GROUNDBREAKING NEW BOOK, Marty Marion, widely recognized as one of the leading innovators of Brand Positioning and competitive De-Positioning, brings decades of enterprise-level brand strategy expertise into a clear, practical framework for business leaders, marketers, and entrepreneurs.

With GenAI reshaping how brands compete for attention and customer acquisition, these twin strategies are the sharpest tools any brand can wield to influence, predict, and control how your target audience thinks, decides, and acts. When every brand can generate endless content, only Positioning and De-Positioning determine who dominates the market.”

MARTY MARION, A RECOGNIZED MASTER OF BRAND POSITIONING, brilliantly reveals the power and skill of his powerful De-Positioning Matrix. His unique approach to ‘competitive displacement,’ breaks the unconscious bonds of consumer brand loyalty, persuading buyers to discard blind acceptance and embrace new options.

Marty hands you the keys to customer acquisition and teaches how to influence targets to make buying decisions in your favor. Read this book if you want to learn the hidden secrets of market dominance.”

MARTY MARION IS ONE OF THE SMARTEST MARKETERS I KNOW, and when it comes to brand strategy and competitive advantage, Marty is top of the list.

His creation of the Positioning Matrix and the De-Positioning Matrix is a complete revolution in customer acquisition strategy in a world where AI has leveled the playing field and increased competitive pressure.

With this, MARTY LITERALLY WROTE THE BOOK ON COMPETITIVE ADVANTAGE AND NEW CUSTOMER ACQUISITION.

This is a must-read for marketers, brand owners, consultants, advertisers, and agencies.”

Ries and Trout wrote the playbook. They gave us the strategy, but not the formula. For decades, positioning meant fighting for relevance in a crowded market. MARTY FLIPS THAT. MAKE THE COMPETITION IRRELEVANT FIRST. THEN THERE’S NO FIGHT AT ALL.

This is forty years of Madison Avenue strategy without the Madison Avenue invoice. No buzzword bingo. No consultant speak. Just the brutal mechanics of how brands actually win customers from competitors who thought they had them locked.

You can’t seduce people in committed relationships. But change what the criteria are, and suddenly they’re not so committed anymore. That’s the fracture. That’s the moment doubt hits the search bar. That’s when customers become available and customer acquisition becomes possible. This is the piece that’s been missing. Steal this before your competitors do.”

MARTY MARION IS A HIGHLY EXPERIENCED MARKETER and SEO with a specialty in large e-commerce sites, but his secret sauce is a unique approach to how branding, positioning, and consumer psychology impacts all marketing channels.

He’s the founder of Master Positioning and was an executive of two global ad agencies serving many well-known brands. Marty teaches brands, agencies, marketers, and consultants how to gain an advantage over competitors in their niche.

You really don’t understand what brand positioning means until you’ve digested the subtle elements of de-positioning. He is an amazing human being, and I am pleased to call him my friend and a great mentor.”

One of my most vivid memories in my 20 years at Grey Advertising was my first meeting with Shirley Young, head of research and a brilliant brand strategist. “George,” she said, “everyone you want to buy your brand is using someone else’s. What do you say to attract them?”

In those days, this led to strategy and positioning – what to say and promise to plug consumers into our brand. Back then, positioning came first, but Marty brings us a new day. It is an honor to be mentioned by Marty Marion – whom I was lucky to work with at Grey Advertising.

MARTY’S NEW BOOK IS A MUST-READ because his focus begins at the true beginning: not what to say to plug in the consumer, but how to unplug the consumer from the brand already in place. That’s where it starts, and his book lays out a brilliant, step-by-step approach to making unplugging work for your brand. Yes – Now De-Positioning comes first!”

“If you have no destination in mind, any path will take you there,” the Cheshire Cat says to Alice.

I’ve directed a couple of billion dollars of marketing spend, and as I read Marty’s new book, I’m embarrassed that over the years I have taken too little time and method to figure out how to “de-position” prospects from their loyalty to a competitor.

With the De-Positioning Matrix, I can apply maximum leverage to the part of the challenge that yields to my effort.

Marty’s approach provides not just the right place to begin, but an all-encompassing strategic framework that can be meaningfully tracked and acted upon.

Now with “The De-Positioning Matrix,” he’s sharing how it’s done so the rest of us can benefit. I will make use of it frequently – like I am doing this week, working on a new AI music service.”

Marty Marion is a true OG in the marketing world, an Original Great whose insights and strategies have influenced countless professionals over the years.

I’ve followed Marty for a long time and have picked up valuable lessons and practical nuggets that I’ve applied throughout my own journey. Real success comes from staying hungry to learn, embracing discomfort, and taking action instead of waiting for the perfect moment.

Marty’s methods are pure gold. His book is outstanding, and those who put his teachings into practice will absolutely elevate their game.“