THE POSITIONING MATRIX™
by Marty Marion
21 pages of the most essential information on Brand Positioning, De-Positioning and Competitive Advantage science, including the full Positioning Matrix™ – a proprietary mathematical model for creating your own Positioning, the 4 Essential Elements and the 4 Marketing Environments needed to craft a winning Positioning Platform.
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“If you own a brand, are a digital marketer, consultant or agency, you MUST read this essential paper on positioning and de-positioning by Marty Marion, one of the country’s leading experts on competitive advantage and brand positioning.”
Robert N. Samuels
Former General Manager, Ogilvy