Brand Positioning Blog

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Competitive Advantage
Marty Marion

Competitors Are Not The Competition

Competitors Are Not The Competition MAKE SURE YOU’RE TARGETING THE RIGHT ONE WTF? No, it’s not just another example of semantics or conflation of language,

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Competitive Advantage
Marty Marion

Competitive De-Positioning

Competitive De-Positioning THE WIN FOR COMPETITIVE COMPARISON If brand positioning is the science and art of creating and deploying messages that create perceptions in the

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