Marty Marion is a 35+ year veteran of marketing at the highest levels. Formerly a principal and senior executive of two of the world’s largest ad agencies (think “Mad Men” in the heyday of advertising), and executive management consultant on strategic planning and marketing for dozens of major brands, Marty originally developed The Positioning Matrix™ for private use for the benefit of his clients.
Marty is a bottom-line driven marketer, familiar with virtually every channel of digital marketing, and has led brand marketing teams in multiple niches for more than two decades, including major brand names in retail, consumer products, healthcare, digital marketing and ecommerce. During his career, Marty has served as CEO of a private international ad and strategic planning agency, SVP and International Marketing Director for S&P (Standard & Poors), as well as being a principal in several family-owned businesses.
Marty is and has been an admin and moderator of a number of the most significant digital marketing groups on Facebook, and is the founder and admin of the private Facebook group Master Positioning Insiders.
Marty is a diplomate of the Arden House Executive Business Management Program of Columbia University Graduate School of Business, has served as a member of the Leader’s Council of the DMA (Direct Marketing Association of America), and is a Clio Awards winner for Advertising Excellence and Copywriting.