Master Positioning
VIP PRIVATE MEMBERSHIP
Master Positioning to Crush Your Competition and Explode Your Revenue!
Positioning is the science behind every brand leader in their category. It’s the art of controlling consumer perceptions about your brand, company, product or service in your favor and away from the competition. It’s the most powerful strategy in any marketer’s tool kit by far. The Master Positioning VIP Program is a membership group for brand owners, SEOs, consultants, marketers and agencies where we will teach you every aspect of this powerful science and how to deploy positioning for your brand or clients. We leave no stone unturned to teach you how to dominate any category, overtake competitors and explode your revenue!
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The Most Advanced & Intensive Branding & Brand Positioning Training Ever Offered Anywhere
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The Positioning Matrix™ HERE
► VIP MEMBERSHIP PROGRAM: THE ESSENTIALS OF BRAND POSITIONING
The VIP Membership Program is the easiest way to get started with learning the science of Brand Positioning. In our Weekly Live Mastermind Calls, our VIP Members get access to 4 hours every month of intensive instruction and reviews of the essentials and basics of brand positioning. Monthly memberships are extremely affordable for the level of information and live calls every week, and you can save even more paying a one-time annual membership. This program does not include access to the 50 hours of intensive video training lessons in the Master Level Program and the Grandmaster Level Program, but you can upgrade easily at any time you feel you are ready.
VIP Membership Benefits
◆ Weekly Live 1-Hour Skype Mastermind Calls
◆ Unlimited Mastermind Call Replays
◆ Full Access To The Master Positioning Community
◆ Free Access To Our Members-Only Private FB Group
◆ Full Access To Our Resource Library
◆ Priority Access To Personalized 1-on-1 Brand Positioning Training
► COURSE 1: THE SCIENCE & POWER OF BRAND POSITIONING
Brand positioning is the science of controlling consumer beliefs and buying behaviors, in favor of your brand and away from your competition. It’s the basis for successful marketing and the foundation upon which all marketing, messages, content, keywords, ads, branding elements and communication is based. In Course 1 you’ll learn the essential basics and elements of how and why brand positioning works, and it will change the way you approach your marketing forever.
6 Video Lessons + Downloadable Worksheets
◆ In-Depth Science of Positioning
◆ Beliefs vs Perceptions
◆ Controlling the Consumer Decision-Making Process
◆ The Impact of Influence – The Positioning Ladder
◆ The Positioning Platform – Overview
◆ The Positioning Matrix™ – The Basics
► COURSE 2: THE POSITIONING MATRIX™ – 4 ESSENTIAL ELEMENTS
The Positioning Matrix™ is a proprietary mathematical model that identifies the elements that you need to craft the ultimate objective: your brand Positioning Platform. Course 2 teaches you about all of the 4 ‘Essential Elements’ that need to be defined exactly right to create a truly winning Positioning Platform, how each of these is determined, and you’ll learn the mistakes that most brands make and how to avoid these marketing killers.
4 Video Lessons + Downloadable Worksheets
◆ Essential Element 1: The Meaningful Benefit
◆ Essential Element 2: Provability
◆ Essential Element 3: Competitive Differentiation
◆ Essential Element 4: The De-Positioning Factor
► COURSE 3: THE POSITIONING MATRIX™ – 4 MARKETING ENVIRONMENTS
In Course 3, I’ll teach you the 4 Marketing Environments that brands face, how to identify which one (or perhaps a hybrid!) best applies to your brand or business, and how to adapt your Positioning Matrix to the exact stage of your business. You’ll learn what to do if you are introducing a new category or ‘Category Class’, fighting competitors for customers and market share, defending your customers from being poached away, or facing challenges that require more intensive remedial actions. You’ll also learn how to complete your unique Positioning Matrix™.
6 Video Lessons + Downloadable Worksheets
◆ Marketing Environment 1: Introductory Positioning
◆ Marketing Environment 2: Offensive Positioning
◆ Marketing Environment 3: Defensive Positioning
◆ Marketing Environment 4: Remedial Positioning
◆ Hybrid Marketing Environments
◆ Completing The Positioning Matrix™
► COURSE 4: THE POSITIONING PLATFORM
Here’s the home run and ultimate objective: crafting your unique Positioning Platform. In Course 4 you’ll learn the specific nuances of defining and incorporating your targets’ pain points and needs, how your promise will resolve these, how to answer the “why should I believe you?” question before it’s even asked, and how to make sure your competitive de-positioning is as powerful as possible. We’ll also complete your Positioning Platform and you’ll learn how it gets used in your marketing.
6 Video Lessons + Downloadable Worksheets
◆ Crafting Your Positioning Platform – Targets and Pain Points
◆ Crafting Your Positioning Platform – Promises and Benefits
◆ Crafting Your Positioning Platform – The Reason to Believe
◆ Crafting Your Positioning Platform – The De-Positioning Angle
◆ Completing and Adapting Your Positioning Platform
◆ Deploying Your Positioning Platform
COURSE 5: THE CONSUMER DECISION-MAKING PROCESS
Brand positioning is the science of controlling consumer beliefs and buying behaviors, in favor of your brand and away from your competition. It’s the basis for successful marketing and the foundation upon which all marketing, messages, content, keywords, ads, branding elements and communication is based. In Course 1 you’ll learn the essential basics and elements of how and why brand positioning works, and it will change the way you approach your marketing forever.
4 Video Lessons + Downloadable Worksheets
◆ How Consumers Really Make Buying Decisions
◆ Controlling the Consumer Decision-Making Process
◆ Avoiding the River of ‘No’
◆ Advanced De-positioning: Doubt & Dissatisfaction
COURSE 6: POSITIONING FOR COMPETITIVE ADVANTAGE
Brand positioning is the science of controlling consumer beliefs and buying behaviors, in favor of your brand and away from your competition. It’s the basis for successful marketing and the foundation upon which all marketing, messages, content, keywords, ads, branding elements and communication is based. In Course 1 you’ll learn the essential basics and elements of how and why brand positioning works, and it will change the way you approach your marketing forever.
6 Video Lessons + Downloadable Worksheets
◆ The Science of Competitive Advantage
◆ Achieving Strong Competitive Advantage
◆ Dethroning Category Leaders & Competitors
◆ Types of Competition
◆ Categories & Category Classes
◆ Positioning & Niche Strategies
COURSE 7: POSITIONING FOR WEBSITES & CONTENT
Brand positioning is the science of controlling consumer beliefs and buying behaviors, in favor of your brand and away from your competition. It’s the basis for successful marketing and the foundation upon which all marketing, messages, content, keywords, ads, branding elements and communication is based. In Course 1 you’ll learn the essential basics and elements of how and why brand positioning works, and it will change the way you approach your marketing forever.
4 Video Lessons + Downloadable Worksheets
◆ Positioning for Websites and Landing Pages
◆ Positioning in Site Navigation and Nomenclature
◆ Positioning in Content
◆ Positioning in Images
COURSE 8: POSITIONING & SEO
Brand positioning is the science of controlling consumer beliefs and buying behaviors, in favor of your brand and away from your competition. It’s the basis for successful marketing and the foundation upon which all marketing, messages, content, keywords, ads, branding elements and communication is based. In Course 1 you’ll learn the essential basics and elements of how and why brand positioning works, and it will change the way you approach your marketing forever.
4 Video Lessons + Downloadable Worksheets
◆ Positioning & SEO – Introduction
◆ Positioning & SEO – Keywords & Keyword Optimization
◆ Positioning & SEO – On-Page Technicals
◆ Positioning & SEO – Meta Descriptions
COURSE 9: POSITIONING & ADVERTISING
Brand positioning is the science of controlling consumer beliefs and buying behaviors, in favor of your brand and away from your competition. It’s the basis for successful marketing and the foundation upon which all marketing, messages, content, keywords, ads, branding elements and communication is based. In Course 1 you’ll learn the essential basics and elements of how and why brand positioning works, and it will change the way you approach your marketing forever.
4 Video Lessons + Downloadable Worksheets
◆ Positioning & Ads – Introduction
◆ Positioning & Ads – Campaign Strategies and Tactics
◆ Positioning & Ads – Creative Strategies and Tactics
◆ Positioning & Ads – Remarketing Strategies and Tactics
COURSE 10: POSITIONING FOR CONSULTANTS & AGENCIES
Brand positioning is the science of controlling consumer beliefs and buying behaviors, in favor of your brand and away from your competition. It’s the basis for successful marketing and the foundation upon which all marketing, messages, content, keywords, ads, branding elements and communication is based. In Course 1 you’ll learn the essential basics and elements of how and why brand positioning works, and it will change the way you approach your marketing forever.
4 Video Lessons + Downloadable Worksheets
◆ Positioning for Coaches & Trainers
◆ Positioning for Consultants
◆ Positioning for Agencies – Part 1 – Positioning for Your Agency
◆ Positioning for Agencies – Part 2 – Positioning for Agency Clients