In-Depth Brand Positioning Audit

In-Depth Brand Positioning Audit

Simply put, our In-Depth Brand Positioning Audit is a deep, comprehensive audit of all aspects of your brand’s positioning. It uncovers all essential elements to ensure the ability to properly craft and deploy a winning Positioning Platform and gain significant competitive advantage.

This audit includes a thorough assessment and a report of findings and recommendations that are ready for development of a complete Positioning Matrix™, Positioning Platform and brand messaging. It covers your brand, analysis of your category and competitive landscape, current positioning, apparent strategy, and customer behavioral triggers for positioning opportunities.

The audit is conducted with an eye towards development of a full Positioning Matrix™ defining your brand’s ideal mix of meaningful benefits, provability, differentiation and de-positioning elements.

In-Depth Positioning Audit Elements

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