YOU’LL LEARN: What to expect throughout the course; The REAL foundation of Ecom that makes it work (and why 99% of approaches to Ecom are failing); The real objectives of, and the critical components of an Ecom ecosystem; Critical definitions re-set; Various types of Ecom, and how to choose the model that’s best for your specific business, category, and objectives; The 5 essential aspects of a winning Ecom program; The 4 Core Business Phases you need to master.

YOU’LL LEARN: Why current beliefs about the ‘Customer Journey’ are not just wrong, but dangerous for your business growth; Why the concept of ‘Customer Acquisition’ is missing the most important elements; What ‘Acquisition‘ and ‘Conversion’ really mean, and how many different types of conversion actions really matter; The first 3 Stages and Steps of the ‘Customer Decision-Making Journey‘; The EVOKED SET – the ‘Beauty Contest’ in consumer decision-making; Introduction to critical KPIs and metrics, including: AOV, LTV and other KPIs, (and properly re-set definitions of each one).

YOU’LL LEARN: The 4th Stage of the ‘Customer Decision-Making Journey‘; Triggering the consumer buying decision; The 4 types of decisions that consumers and customers make; The I.E.D. – The IRRESISITIBLE ECOM DECISION – to generate purchase conversions on the FIRST WEBSITE visit; Mapping out YOUR I.E.D.

YOU’LL LEARN: The deeper levels of the I.E.D.: getting the conversion action you really want on the first-touch, first-time site visit from new prospects; De-risking the purchase decision for first-time visitors; Increasing AOV on each customer’s very first touch point or site visit; Capturing the data you really need to turn first-time purchasers into repeat purchasers quickly and consistently; Creating and deploying YOUR specific I.E.D.

YOU’LL LEARN: What exactly is the ‘Stimulation Phase’ of Ecom, and why you can NOT win without it; The different components of Stimulation, and how they all work together easily; How to integration Stimulation strategies and tactics into your existing business and Ecom model fast; The real impact of Stimulation on sales cadence, AOV, and LTV, with an emphasis on AOV; 13 segmentation models to choose from (Spoiler Alert: You need more than one!); Creating and using the ‘Preference Center’ tactic to achieve your most critical segmentation data; Real life examples of Preference Centers.

YOU’LL LEARN: Why the ‘Retention Phase’ of Ecom may be the single most important aspect of your entire Ecom ecosystem; Re-defining ‘Retention’ and ‘Loyalty’, and why they are similar but different, and require separate tactics; How to select which Retention and Loyalty model are best for your business, and how to map them out the right way; The Essentials of Retention, and THE RED LIGHT APPROACH – a real life example.

YOU’LL LEARN: How to correctly define the concepts, strategies and tactics you need for pricing your products, and the factors that go into this decision (Spoiler Alert: you are NOT charging enough, and you WON’T lose sales by raising prices if you do it right); What is ‘Price Anchoring’, and why is it the single most powerful weapon to stimulate higher AOVs for every single purchase from every customer every time; Types of Price Anchoring; How to set up the foundation of your Price Anchoring strategy and increase AOV immediately.

YOU’LL LEARN: An entirely new approach to AOV-stimulation and enhancement; How to transition AOV into higher LTV!; Overview and details of ORDER BUMPS, CROSS-SELLS, UPSELLS, and One-Time-Offers (OTOs) – and the Basics, Examples, Advantages, and Components of each; How to set up an INLINE CHECKOUT ORDER BUMP.

YOU’LL LEARN: Why email is your most effective and least costly way to ensure repeat purchases, increasing frequency and spend of each subsequent purchase action, and active engagement with your Retention / Loyalty program; How to re-think the use of email way beyond the ‘usual suspects’ of welcome sequences, abandoned carts, and sales offers; Different types and sub-types of emails; High-level tips to max out your open rates and click-throughs; Example of an actual Specialized Email Sequence.

YOU’LL LEARN: How to control your targets’ buying-decision-making process; The TWO CRITICAL MOVERS – the ONLY reasons consumers switch products, brands or services; The Ecommerce psychology of Positioning and De-Positioning; The key drivers to compel consumers TOWARDS your brand; The role and importance of PERCEPTIONS and BELIEFS, and how to influence these Real life examples of various legendary ad concepts that use the TWO CRITICAL MOVERS.

YOU’LL LEARN: The building blocks of controlling consumer decisions; The essentials of MICRO MOMENTS; The essentials of INFLUENCE EVENTS; The LADDER OF INFLUENCE and how to use it; Turning PERCEPTIONS into BELIEFS into BEHAVIORS; The RIVER OF NO – an illustrated, step by step dissection of how to prevent your targets from saying ‘no’ to your proposition.

YOU’LL LEARN: The way consumers perceive various types of messages, and how you can trigger these in your favor; The essential concept of PSYCHOLOGICAL ‘PRE-SET’; The essentials of ASSOCIATIVE SETS – one of the most powerful tactics in all of marketing and advertising; Real life example of using ASSOCIATIVE SETS; 3 critical tactics in advertising that impact control of perceptions.

BONUS: I am going to devote almost 2 hours to providing you with an extra (no cost of course) session where I bring on with me one of the leading Ecom experts in the world to share their most powerful Ecom strategies and tactics, and answer any questions you may have; This is of my most trusted mentors in Ecom and Digital Marketing, who has decades of experience in Enterprise-level Ecom.

This is a once-in-a-lifetime opportunity to hear this expert reveal and cement the most powerful Ecom concepts you will ever hear, ask questions directly, and get a personal introduction to this legendary Ecom expert.

This session alone is worth many times the price of the entire 12-week video course!

BONUS OFFER: If you want one, (THERE IS NO OBLIGATION!) anyone who signs up for my EPIC ECOM RESET VIDEO COURSE can reserve a PRIVATE 1-ON-1 TWO-HOUR CONSULTATION on Zoom with Marty… we can discuss any Ecom issues, questions or challenges you have for your specific business. This is a no-nonsense intensive get-to-work session specifically for you. This is regularly a $1,500 session, but if you get the EPIC ECOM RESET Course now, you can schedule a session for just $750.

TO RESERVE OR SCHEDULE A SESSION, PLEASE EMAIL ME DIRECTLY AT: [email protected].