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Clearing Up Confusion About Competition
Confused About Competition? In The Positioning Matrix™, I talk a lot about the critical tactic of ‘de-positioning’ which is meant to influence the way your
Brand Identity Is Not Brand Image Is Not Brand Positioning
There’s a difference between brand identify and brand image. And it makes all the difference in the world. We live in an era of mass
The Empowered Consumer Requires Better Positioning
The Empowered Consumer Challenge POSITIONING MAKES ALL THE DIFFERENCE The explosion of digital marketing over the past decade has created the most complex challenge of
Your Branding Is Killing Your Brand
Marketing evolves quickly, and takes a lot of turns as people, companies, consultants and agencies try this tactic and that, testing to see what works.
Competitors Are Not The Competition
Competitors Are Not The Competition MAKE SURE YOU’RE TARGETING THE RIGHT ONE WTF? No, it’s not just another example of semantics or conflation of language,
Competitive De-Positioning
Competitive De-Positioning THE WIN FOR COMPETITIVE COMPARISON If brand positioning is the science and art of creating and deploying messages that create perceptions in the