Master Positioning Audits
Yogi Berra, New York Yankees superstar catcher from 1946 through 1962, and famous for his ‘Yogi-isms’ said: “If you don’t know where you are going, you might end up somewhere else.” And it’s true.
This is why Master Positioning always starts every project with one or more audits to see exactly where your brand and positioning stands now, the competition you are facing, and how well you are conveying your positioning to your target audience.
Without this knowledge, it’s almost impossible to craft a truly compelling and winning brand positioning, or any content or messaging intended to convey this positioning and compel your target clients or consumers in favor of your brand and away from your competitors.
And our audits are absolutely legendary. These are not automated reports, but intensive manual and analytical research with comprehensive details reported that are ready for implementation.
Why Brand Audits & SEO Audits Are Truly Critical
For brands, marketers, companies, agencies and consultants who may not be highly versed in the science of brand positioning, or who want to understand how to out-flank your competitors (not out-spend them), we offer a range of essential Brand Positioning Audits that review your current targeting, brand positioning, branding, messaging and content, as well as deployment in search, your online destinations and across your digital marketing channels. We uncover the critical information you need about both the challenges and opportunities you face competitively in order to scale your brand, grow market share and profitability, and obsolete your competitors.
And with every Brand Positioning Audit we complete, we deliver one of the most comprehensive audit reports you’ve ever seen anywhere. Every audit report is a fully detailed blueprint of every aspect you need to optimize, edit or create to create and tell your unique brand story and drive highly qualified leads and traffic.
Our Suite of Audits & Analyses:
Competitive Brand Positioning Audit
Does your brand, products, services or agency have competitors that are vying for the same target clients and customers you want? Would you like to eliminate them? Brand positioning and de-positioning strategy done right can make that happen. Fast.
But if you don’t know the exact impact of all of your brand elements and competitive advantage requirements it’s impossible to determine what you need to do to dominate your category.
Most brand owners and marketers know that ‘understanding your customer or client’ is important, but there’s a very precise science and method for doing this the right way. And a lot of ways to get it wrong.
One surprise is that this has very little to do with how great or unique your brand or products or services are. It’s all about what your targets BELIEVE their needs, pain points and desires are, and what THEY believe will solve these. And how you communicate this in a way that compels them in favor of your brand and away from your competitors.
In addition to precisely defining the specific pain points, needs or desires of your targets, it’s absolutely critical to analyze how your competitors are communicating their brand promises to these same target prospects.
Any brand audit that looks primarily at what YOU are doing is going to fail miserably.
Without a detailed analysis of how your competitors are positioning their services and products, and how they are communicating this to the targets and customers you are both competing for, it’s literally impossible to craft a Positioning Platform that eliminates your competitors.
Our Competitive Brand Positioning Audit closely examines BOTH your own brand positioning AND that of your competitors. So you can crush them. In the nicest way possible of course.
What’s Included in Our Competitive Brand Positioning Audits
Every Competitive Brand Positioning Audit includes customized extensive manual research and a detailed review of all your brand positioning elements AND those of your top competitors.
The deliverable is a very comprehensive and ready-to-deploy road-map detailing every aspect of brand positioning, de-positioning and competitive brand strategy that you need to know to dominate your category decisively and take massive market share away from your competitors.
PRECISE TARGET DEFINITION
We examine and precisely define your targets in terms of the needs, paint points and desires your brand promise needs to address to win them.
STATUS OF YOUR BRAND POSITIONING & DE-POSITIONING
A comprehensive analysis of the current state of your 4 Essential Elements: Meaningful Benefit, Provability, Differentiation, and De-Positioning Component, and the Marketing Environment challenge your brand is facing: Introductory, Offensive, Defensive, or Remedial
STATUS OF YOUR COMPETITORS’ BRAND POSITIONING
A detailed analysis of the brand promises being made by your competitors, how they are communicating this to the targets you are vying for, and where the opportunities exist to decisively de-position them
BRAND ELEMENTS & IDENTITY AUDIT
A very detailed audit of all of your brand positioning messaging and branding elements, to evaluate how well they are achieving the brand positioning you need: brand names, logo, taglines, hero message, and more
Competitive Brand Positioning Audit Time, Cost and Logistics
TIME
Approximately 30 days
COST
$10,000 – $25,000 depending on current state of brand elements and positioning and competitive nature of your category (we’ll review and discuss everything first, with no cost or obligations before engaging)
LOGISTICS
We will gladly execute a mutual NDA, and our Competitive Brand Positioning Audit report is yours to keep and use as you see fit.
Of course, we’re happy to help you implement it if you desire, or work with your in-house team or agency to help deploy the recommendations across your marketing messages and marketing channels and assets.
LIMITED AVAILABILITY
Our Competitive Brand Positioning Audits are done manually and include exhaustive competitive research.
Therefore we are only able to engage 5 Competitive Brand Positioning Audits per month.
Don’t miss this unique opportunity to have one of the leading brand positioning experts in the world give you the information you need for a truly unfair advantage over your competitors.
Book a no-cost, no-obligation discovery call now; ask any questions, and let us show you the real power of brand positioning to vanquish your competitors.
The Master Positioning SEO & Total Search Audits
Our SEO & Search Audits Are Legendary
Master Positioning Agency SEO and Search Audits are truly unlike any SEO audits you’ve ever seen.
Our approach is based on a unique blend of powerful brand positioning baked into an understanding of both the most important SEO signals needed for Google ranking, identifying and powering the highest revenue-potential keywords for your website and business, and optimization tactics for maximizing click-through and conversion rates.
Master Positioning Agency SEO and Search Audits are done incorporating analytical data and exhaustive manual research and reviews.
The final SEO Audit Report is yours to keep and use, and deploy with your in-house team or any developer or agency you choose.
Every Master Positioning SEO & Search Audit includes a highly detailed document explaining every single element, and a set of spreadsheets for the keywords you really need to optimize for, detailed on-page technical revisions, and competitive SERP analysis.
It’s a complete road-map of all the most essential SEO signals you need to implement to power massive SERP position.
Pure Organic SEO Audit
Our Organic SEO Audit is based on a unique blend of powerful brand positioning baked into an understanding of both the most important organic / on-page SEO signals needed for Google ranking, identifying and powering the highest revenue-potential keywords for your website and business, and optimization tactics for maximizing click-through and conversion rates.
This is a pure, organic, on-page SEO Audit covering all the essential signal elements, tactics and how to deploy recommendations for maximum organic powering and competitive advantage in organic search.
What’s Included in Our Organic SEO Audits
INTENSIVE KEYWORD RESEARCH
Detailed research, analysis and creation of priority target keyword lists including core, buying-intent, volume priority and competitive keywords.
BASELINE SERP REPORT
Full analysis of your current competitive SERP visibility and trend analysis.
ON-PAGE TECHNICALS AUDIT
A full comprehensive on-pate audit of all critical technical signal elements including URLs, page titles, H tags, meta descriptions, and an internal link profile audit for for proper keywording, structure and format.
GOOGLE SIGNALS AUDIT
Detailed audit of page speed, E.A.T., crawl directives, image optimizations, naming conventions, content and more.
UX and CONVERSION PATH AUDIT
Optimization audit of your entire conversion path including CTAs, hops and user experience issues.
ORGANIC SEARCH STRATEGY
Comprehensive audit and recommendations for your organic search strategy to maximize ROI from the organic channel.
SEO Audit
Time, Cost and Logistics
TIME
Approximately 2 – 3 weeks (significantly large or complex sites may take longer).
COST
$2,500 – $10,000 depending on site complexity, and number of pages and products (we’ll review and discuss with no cost or obligations before engaging).
LOGISTICS
We will gladly execute a mutual NDA, and we will require access to your Google Analytics and Google Search Console for the duration of the audit.
Total Search Audit
Our Total Search Audit includes everything in our Organic SEO Audit plus and equally detailed audit and analyses of the most essential PPC (Pay Per Click) strategies and tactics you are currently deploying.
We also include a full competitive PPC audit of how your competitors are deploying their PPC programs to provide you with recommendations to both increase your PPC performance and ROAS and to achieve a higher level of competitive advantage in your paid search program, as well as your organic SEO.
What’s Included in Our Total Search Audits
ORGANIC + PPC STRATEGY
Custom detailed organic and PPC search strategy for maximizing ROI in total search.
PPC TARGETING AUDIT
Analysis of your current PPC targeting strategy to power your brand positioning objectives, reach your ideal targets at the lowest cost and highest ROI.
CAMPAIGN and AD SET AUDIT
Complete review and analysis of your campaign and ad-set structure to maximize efficiency and ROI.
KEYWORD TARGETING
Analysis of your keyword targets and negative keywording strategy and keyword lists.
PPC PERFORMANCE TREND
A detailed audit of your PPC program performance and trend analysis.
COMPETITIVE PPC AUDIT
A comprehensive audit of your competitors PPC performance and recommendations for competitive advantage in paid search.
Total Search Audit
Time, Cost and Logistics
TIME
Approximately 2 – 4 weeks (significantly large or complex sites may take longer).
COST
$5,000 – $15,000 depending on site complexity, number of pages and products, and depth and complexity of your current PPC program (we’ll review and discuss with no cost or obligations before engaging).
LOGISTICS
We will gladly execute a mutual NDA, and we will require access to your Google Analytics and Google Search Console for the duration of the audit.