POSITIONING ESSENTIALS VIDEO COURSE
World’s #1 Brand Positioning & Competitive Advantage Expert Reveals What Your Competitors Don’t Want You To Know.
Learn From Real Life Madison Avenue Agency ‘Mad Man’ Marty Marion:
The Insider Strategies & Tactics of the World’s Top Brands, SEOs, Advertisers and Agencies
THE ESSENTIALS OF POSITIONING VIDEO COURSE:
►► 8 FULL-LENGTH VIDEO LESSONS (OVER 12 HOURS OF ADVANCED TRAINING) ADAPTED FROM MY SOLD-OUT $5,000 LIVE MASTER COURSE
ONLY $350 FOR EVERYTHING!
(NEW: We’ve partnered with Sezzle, so you can pay over 4 payments, with NO interest, and you get IMMEDIATE ACCESS to the entire ESSENTIALS OF POSITIONING Video Library: All 8 Full-Length Video Lessons… PLUS fully detailed PDF Workbooks for each lesson!
Positioning Science is the most powerful strategy in any marketer’s toolkit by far. My ESSENTIALS OF POSITIONING VIDEO COURSE (8 full-length videos with more than 12 hours of advanced training) is uniquely created for SEOs, agencies, brand owners, consultants and marketers in every niche.
As the creator of The Positioning MatrixTM – the world’s first mathematical model for creating a brand’s Positioning Platform – I literally ‘wrote the book’ on competitive advantage strategy to take massive market share away from your competitors, totally dominate your category and explode your revenue. AND I TEACH YOU EVERYTHING YOU NEED IN MY ESSENTIALS OF POSITIONING VIDEO COURSE.
Positioning is the science behind every leading brand in every category. It’s the reason why EVERY leader in their category IS the leader in that category.
Positioning enables you to totally control consumer and client ‘buying decisions’ about your brand, agency or service in your favor and away from your competitors.
Positioning Is The Foundation For ALL Messaging Across ALL Marketing Channels
Positioning is the FIRST step in creating any brand and all messaging and marketing, across all channels.
You must create your Positioning Platform FIRST, and then you can effectively craft all of your branding elements and messages.
My ESSENTIALS OF POSITIONING Videos will teach you all of the critical elements of how to do this and win.
If you don’t completely control your positioning, your competitors will do it for you, and it won’t be in your favor. In fact, they’re doing it right now. Every. Single. Day.
I’ll show you how to take control immediately and maximize your client and customer revenue and ROI big time.
In my ESSENTIALS OF POSITIONING Video Course you get unlimited access to 8 full-length videos (over 12 hours of advanced training based on my SOLD-OUT $5,000 LIVE MASTER COURSE) that reveal the strategies and tactics your competitors don’t want you to know, and I teach YOU how to get massive competitive advantage fast. This is not beginner level stuff you’ve heard before. NO ONE ELSE TEACHES ANYTHING LIKE THIS!
My ESSENTIALS OF POSITIONING VIDEO COURSE will leave no stone unturned with actionable strategies and tactics in every lesson.
I am an admin and moderator of a number of the most significant digital marketing groups on Facebook, and the founder and admin of the private Facebook group Master Positioning Insiders.
Here’s Just Some of What You’ll Learn (and there’s a lot more!) and a Few of the Immediate Benefits You’ll Get:
You'll Learn To Create Higher Converting Ads at Lower Costs and Higher ROAS Than Ever Before:
Using Positioning Science, your ad headlines, content, images, calls-to-action and all message touch-points will reach deeper into the mind of your most highly qualified targets and actually compel them to take the actions you need them to take.
This reduces CPC (often by huge margins) and increases both CTR and conversions dramatically. The benefits run from Top-of-Funnel right through conversion.
► POSITIONING INCREASES TARGETING ACCURACY AND CLICK-THROUGH RATES AT LOWER COSTS
You’ll See Insane Increases in Search Ranking, CTR & Conversion Rates:
I’ll teach you how to strongly and immediately reinforce and drive home your positioning AND de-positioning from search through the moment your targets hit your site or lander, and your conversion rates will absolutely increase.
When conversion rates increase, cost of acquisition goes down, AOV goes up, and you start the ‘stimulation’ and ‘retention’ phases much more quickly, increasing LTV significantly.
► POSITIONING INCREASES CONVERSION RATES FOR YOUR HIGHEST VALUE TARGETS & CLIENTS
You’ll Close Higher Value Clients More Quickly Than Ever Before:
You’ll learn how to create your own Category Class to quickly establish that YOUR agency, brand, products or services will ABSOLUTELY solve your targets’ needs, resolve their pain points, and fulfill their desires… AND that your competitors can’t.
You’ll learn the most serious strategies and tactics to leave your competitors in the dust.
► YOU’LL QUICKLY DOMINATE YOUR CATEGORY & ELIMINATE YOUR COMPETITORS
A Few Words From Some Very Serious Marketers
“Marty Marion is hands down the best strategic and operational brand positioning genius I have ever worked with. I invest in dozens of online and offline companies and have had my biggest successes when Marty gives his two cents. No one has a better understanding of how businesses and brands need to be positioned to thrive in today’s marketplace. Working with him has put me way ahead of my competition on numerous ventures.”
“Marty is an experienced SEO with a specialty in large e-commerce sites, but his secret sauce is a unique approach to how branding and positioning impacts all marketing channels. He was a principal of two of the world’s largest ad agencies serving many well-known brands and has developed a math-based model called The Positioning Matrix he teaches to brands, agencies, marketers and consultants to help them gain advantage over competitors in their niche.”
“I’m one of the top experts on selling on Amazon and Facebook, and I can tell you it’s all about competition and competitive advantage. Marty Marion is the all-time master of branding and brand positioning for massive competitive advantage and he’s my number 1 go-to pro for optimizing brand positioning to gain fast competitive advantage. This program gets my highest recommendation.”
“For over 14 years, I have been professionally engaged with Marty Marion on a number of large and crucial brand and strategic marketing initiatives. He not only grasps the power and nuances of brand positioning for competitive advantage but has innovated powerful means to integrate this positioning science across all marketing channels seamlessly in delivering client brand dominance within their market niche.”
THE ESSENTIALS OF POSITIONING
VIDEO COURSE LESSONS:
Lesson 1: The Core of Positioning, De-Positioning & Competitive Advantage
YOU’LL LEARN: What is Positioning; What is De-Positioning; A New Model of Understanding Competitive Advantage; What Every Leading Brand Does The Same; The Core Tools of Positioning Masters.
Lesson 2: The Positioning Platform - With Detailed Examples
YOU’LL LEARN: What is the Positioning Platform and How is it Used; The Structure of a Powerful Positioning Platform; The THREE Critical Elements You MUST Have in Your Positioning Platform; Why the Positioning Platform is so Critical for SEOs, Advertisers and Marketers; The Difference Between Stated and Implied Positioning Elements; Introduction to The Positioning Matrix™.
Lesson 3: The Positioning Matrix™
YOU’LL LEARN: What is The Positioning Matrix™ and How is it Used; Why the Positioning Matrix™ is the Fast Path to Creating a Winning Positioning Platform; A Deep Dissection of the 4 Essential Elements; What are the 4 Marketing Environments, and Which One Applies to Your Brand or Service; What are Hybrid Marketing Environments; Introduction to Creating a Category Class.
Lesson 4: Creating a 'Category Class' in Detail
YOU’LL LEARN: What is a Category Class; Why Creating a Category Class is the Most Powerful Tactic for Positioning and De-Positioning; Why Category Classes Are ESSENTIAL If You Have ANY Competitors at All; Different Types of Category Classes; Why USPs, Niching Down, and the ‘Big Idea’ Lead to Failure; A Review of Many Real Life Category Class Examples, and an Analysis of Why They Work.
Lesson 5: 'Brand' vs 'Branding' and 'Competitors' vs 'Competition'
YOU’LL LEARN: Why ‘Building a Brand’ is Not ‘Branding’, and ‘Branding’ is Not ‘Positioning’; The Power of ‘Inflections’ in Marketing – What They Are and How You Need to Use Them; The Secret Weapon of De-Positioning, and How This is Where the Power Lies; Why ‘Competitors’ are Different Than ‘Competition’, and Why This Really Matters.
Lesson 6: Using Doubt & Dissatisfaction to Power Category Classes
YOU’LL LEARN: Using Doubt and Dissatisfaction: The Only Two Tactics to Move Your Targets From the ‘Old’ Way (Your Competitors) to Your Way, and the ONLY Approaches That Completely Control Your Consumer or Client’s Decision-Making Process; The Question Tactic to Stimulate Consideration; Real Life Examples Of Doubt And Dissatisfaction In Advertising.
Lesson 7: Brand Positioning Ladders and the Variance of Positioning Influence
YOU’LL LEARN: The Brand Preference Ladder; The Ladder of Influence; Relative Power of Different Types of Influences and Influencers; Why Personal Experience is Critical and How to Generate it; The Four Types of Needs and Desires That Control the Buying Decision; How To Accelerate Consumers and Clients to Make Buying Decisions in YOUR Favor.
Lesson 8: The Psychology of The Consumer & Client Decision-Making Process
YOU’LL LEARN: Why Problem Recognition is the Key to Consumer and Client Buying Decisions; How to Stimulate Problem Recognition Faster and Decisively; The 4 Categories of Needs, Pain Points and Desires; How to Insert Your Brand Into the Consumer and Client Decision-Making Process; What is the Beauty Contest Effect and How to Win It; Special Guest Pro Joins This Session: Steven Black.
YOU GET ALL THIS AND MORE:
8 Full-Length Videos (12+ Hours) of Real Tactical Coaching & Training, Not Just Teaching
In 8 highly detailed training video lessons (over 12 hours of advanced training) by Marty Marion, you will get a full course on all the essential concepts, strategies and tactics of advanced positioning and de-positioning, and immediately actionable steps for your agency or brand, and for your clients. I will both teach and train you to understand and to be able to implement the critical aspects of positioning and de-positioning for competitive advantage. These are no-fluff intensive training lessons based on my 40-years of BIG AGENCY and multi-billion dollar client experience.
You get full immediate access to all 8 video lessons – over 12 hours of detailed training videos – that you can re-watch at any time, or at your own pace.
Membership In My Private FB Positioning Group
Everyone who buys access to my Essentials of Positioning Video Course will get automatic approval to join my private Facebook Group – Master Positioning Insiders – where I and many other top pros post continuously about branding, brand positioning and other related topics.
No ‘Guru’ Mumbo-Jumbo and No Upsells… Ever
I take each aspect of brand positioning science and de-positioning (the real home run for competitive advantage), which is often very complex, and break it down into intelligible actionable steps. I take the guesswork out of the process so it can be used by marketers and agencies in every possible category and for every size business.
I’ve been teaching this and using it for close to 40 years privately for my clients and several of the world’s largest agencies and billion-dollar brands, and I am pulling back the curtain on all the big Madison Avenue agency strategies and tactics your competitors don’t want you to know. These video training lessons are not sales sessions for other services and you won’t be upsold or beaten over the head to buy the next greatest thing. Ever. This is serious information and detailed guidance on how to execute it across all marketing channels (OK, you’ll have some fun too, I promise).
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