Blog - Master Positioning

The Empowered Consumer Requires Better Positioning

by Marty Marion | May 20, 2019 | Branding, Positioning

The Empowered Consumer ChallengePOSITIONING MAKES ALL THE DIFFERENCEThe explosion of digital marketing over the past decade has created the most complex challenge of all for brand owners, marketers, consultants and agencies: the ‘Empowered Consumer’.The...

Competitors Are Not The Competition

by Marty Marion | Apr 3, 2019 | Competitive Advantage, Positioning

Competitors Are Not The CompetitionMAKE SURE YOU'RE TARGETING THE RIGHT ONEWTF? No, it’s not just another example of semantics or conflation of language, it’s another example of misuse of terminology that got swept up into the lexicon of marketing language...

Competitive De-Positioning

by Marty Marion | Mar 17, 2019 | Competitive Advantage, Positioning

Competitive De-PositioningTHE WIN FOR COMPETITIVE COMPARISONIf brand positioning is the science and art of creating and deploying messages that create perceptions in the minds of your target markets, and if we accept that it’s the sum of all the...

Branding vs Positioning – What’s the Difference?

by Marty Marion | Feb 27, 2019 | Branding, Positioning

Branding vs. Positioning - What's The Difference?WHY MARKETERS NEED TO KNOW THIS!As a practitioner and teacher of brand positioning for more than 35 years, it was just a matter of time before the question “What’s the difference between branding and...

Re-Positioning: When It’s Time For A Change In Direction

by Marty Marion | Jan 8, 2019 | Branding, Positioning

Re-Positioning: When It's Time To Change Direction RE-POSITIONING: DETOUR AHEAD!Re-positioning is the deployment of a major change in positioning for a brand, service, company or product. This can be quite a challenge, especially for well-established or...

Controlling Consumer Buying Decisions – Part 1

by Marty Marion | Dec 9, 2018 | Positioning, Positioning and Advertising

Controlling Consumer Buying Decisions – Part 1 THE ESSENCE OF POSITIONINGYou want consumers to buy your brand, product or service, and not those of your competitors. Your competitors feel the same way about you. So who gets to catch the fish?While the...

Clearing Up Confusion About Competition

by Marty Marion | Nov 17, 2018 | Branding, Competitive Advantage

Confused About Competition?In The Positioning Matrix™, I talk a lot about the critical tactic of ‘de-positioning’ which is meant to influence the way your target consumers (or for agencies and consultants, your target client prospects) make their...