Branding vs Positioning – What’s the Difference?

Branding vs Positioning

Branding vs. Positioning – What’s The Difference? WHY MARKETERS NEED TO KNOW THIS! As a practitioner and teacher of brand positioning for more than 35 years, it was just a matter of time before the question “What’s the difference between branding and positioning?” was posed.  I was asked this today by a longtime associate who […]